Our Tentpole Event

We have the privilege of working with women entrepreneurs every day. However, our annual Pitch Competition is a celebration of the guts, hustle, and courage it takes to live the entrepreneurial life.

The Top 5 Final entrepreneurs pitch their business live in New York City in front of a panel of industry experts.

Four industry experts pick the winners, awarding one worthy entrepreneur the chance to take home the title of Enthuse Foundation’s Pitch Competition Winner of the Year.

The Path to the Pitch Competition

Since 2019, women entrepreneurs have applied for the Enthuse Foundation Pitch Competition. In addition to competing for a chance to win cash and prizes, finalists are forever linked with four other entrepreneurs.

Enter the Enthuse Foundation Pitch Competition and you never know what exciting connections and potential could come of it.

2024 Eligibility

Food, beverage, or CPG business founder
Women own at least 51% of business
The company has a minimum amount of sales of at least $10,000
Business created on or after January 1, 2020
Revenue does not exceed $750,000

Full Rules and Eligibility

2024 Pitch Competition

Our biggest pitch night yet, Enthuse Foundation’s 6th Annual Pitch Competition, celebrated women making their mark on the food, beverage, and CPG industries.

Timeline:

Applications Open: Monday, July 29

Applications Close: Monday, Sept. 23

Finalists Notified: Tuesday, Oct. 15

Pitch Competition: Thursday, Nov. 14

Congratulations!

Five women founders, selected from more than 320 applications, pitched their businesses to a panel of judges vying for cash and other business-building prizes. The winners included:

Grand Prize - Unbothered Foods, Chicago, IL, Founder: Morgan Murdock. Unbothered Foods, a dietitian-founded, gut-friendly sourdough cracker brand, won $15,000 in cash, 20 hours of in-kind services from Enthuse, a one-year virtual membership to Luminary, access to Hummingbirds user-generated content platform, a social media package from SeeFood Media, a one-year Learning Pass from EmergeCPG, a brand and sales building program helping emerging CPG founders grow sustainably and profitably, and a one-hour coaching call with Kelly Anne Parker, the Founder of Send Ribbon (acquired by UrbanStems). $35,000 prize value.

Runner-Up - JONI, Brooklyn, NY Founder: Claire Matern. JONI, a verjus based sparkling non-alcoholic canned drink, won $10,000 in cash, 20 hours of in-kind services from Enthuse, access to Hummingbirds user-generated content platform, a one-year Learning Pass from EmergeCPG, a brand and sales building program helping emerging CPG founders grow sustainably and profitably, and a one-hour coaching call with Kelly Anne Parker, the Founder of Send Ribbon (acquired by UrbanStems). $25,000 prize value.

Audience Choice - Private Packs Brooklyn, NY, Founder: Suzanne Sinatra. Private Packs, makes ergonomic, body-safe hot and cold therapy packs designed to relieve intimate discomfort with its first product addressing vulvovaginal pain, won $3,000 in cash and access to Hummingbirds user-generated content platform. $6,000 prize value.

The finalists included To Be Honest Beverage Co. a brand that offers elevated non-alcoholic hemp infused spirit alternatives to replace the liquor or alcohol in crafted cocktails, founded by Michelle Houston, and NEOTEIN, a patent-pending electrolyte and protein drink mix, founded by Cherissa Kell.

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The Prizes

$15,000 Cash. No strings attached.

20 hours of in-kind business services from Enthuse Marketing (valued: $10,000)

Access to Hummingbirds user-generated content platform - 20 Credits will be awarded to grow your business with hyperlocal creators. (valued: $3,000)

One social media package from SeeFood Media that includes 12 pieces of original content (valued: $3,500).

One-Year Luminary Membership (in-person or virtual based on location) (valued: $2,000).

One-year Learning Pass from EmergeCPG, a brand and sales building program helping emerging CPG founders grow sustainably and profitably. This is essential CPG instruction to accelerate your growth. A pass includes 12-months of live instruction and specific, proven guidance to grow your business smarter. In areas like increasing your sales, creating a path to profitability, strengthening product messaging and packaging, driving ROI at events and trade shows, marketing, finding the right brokers, retailers and distributors, financing and raising capital, and more (valued: $897).

One-hour coaching call with Kelly Parker, the Founder of Send Ribbon (valued: $250).

Total prize package = $34,000+
$10,000 Cash. No strings attached.

20 hours of in-kind business services from Enthuse Marketing (valued: $10,000)

Access to Hummingbirds user-generated content platform - 20 Credits will be awarded to grow your business with hyperlocal creators. (valued: $3,000)

One-year Learning Pass from EmergeCPG, a brand and sales building program helping emerging CPG founders grow sustainably and profitably. This is essential CPG instruction to accelerate your growth. A pass includes 12-months of live instruction and specific, proven guidance to grow your business smarter. In areas like increasing your sales, creating a path to profitability, strengthening product messaging and packaging, driving ROI at events and trade shows, marketing, finding the right brokers, retailers and distributors, financing and raising capital, and more (valued: $897).

One-hour coaching call with Kelly Parker, the Founder of Send Ribbon, a corporate gifting company acquired by Urbanstems in 2020. Since the acquisition, Kelly has been consulting and advising women founders on launching, growing, and exiting their companies through her company, B2BKP (valued: $250).

Total prize package = $25,000+
$2,500 Cash. No Strings Attached.

Access to Hummingbirds user-generated content platform - 20 Credits will be awarded to grow your business with hyperlocal creators. (valued: $3,000)

Total prize package = $5,500